oContentManFrom raw idea to published post
Otto learns your voice, generates ideas grounded in your work, writes drafts that sound like you, and publishes via the official LinkedIn API — all in a pipeline you can run on autopilot.
Descriptors
Signature moves
- Opens with a sharp one-line hook
- Short paragraphs, lots of white space
- Ends on a question that invites replies
You tend to avoid
corporate buzzwords · hashtag stuffing · humble-brags
Otto learns exactly how you sound
Paste a few posts you're proud of. Otto reads them — never publishes them — and mirrors your voice back: the descriptors, the signature moves, and the phrasings you instinctively avoid. That mirror becomes the spine of every draft.
- Descriptors and signature moves pulled from your real writing
- Up to 5 samples for a sharper mirror
- Otto steers clear of the phrases you'd never use
Scaling teams, technical calls, the human side of code.
Hard-won mistakes and what they taught me.
Hiring, rituals, and protecting deep work.
Finding people who raise the bar.
Your expertise becomes an editorial engine
Otto sorts your work into a handful of themes — the editorial lanes you return to week after week. Suggest a starter set, add your own, and rename them anytime. They keep your posting consistent, credible, and unmistakably yours.
- Suggest a starter set, or write your own pillars
- Each pillar colour-coded and editable
- Themes feed the idea engine below
The mistake I made hiring my first senior engineer cost us 4 months.
A cautionary story about optimising for résumé over judgement.
- What I screened for
- What actually mattered
- The question I ask now
We deleted 40% of our roadmap and shipped faster.
Contrarian take on focus vs. feature breadth.
- The cut list
- What users didn't miss
Never stare at a blank page
Generate a batch of concrete ideas under any pillar — each a real hook, a clear angle, and a few supporting beats. Not "share a leadership lesson," but the exact post worth writing. Bank what resonates, bin the rest, draft in one tap.
- Specific hooks with an angle and supporting points
- Dismiss the duds, keep the keepers
- Send any idea straight to a draft
The mistake I made hiring my first senior engineer cost us 4 months. I optimised for résumé, not for how they'd behave when a launch slipped at 11pm. Here's the question I ask now instead…
Three drafts. Zero blank pages.
Pick an idea and Otto writes three distinct drafts — same insight, different angles. Edit inline, swap hashtags, attach an image, and toggle an auto first comment. Tweak a single paragraph for a fraction of the Ink.
- Three variants per idea, all in your voice
- Hashtags, image, and auto first comment built in
- Rewrite a single paragraph cheaply
Plan a month, publish hands-free
Drop drafts onto a calendar and Otto publishes them through the official LinkedIn API — with an idempotency key, so never a duplicate. Watch each post move from pending to published right on the grid.
- Full month calendar with at-a-glance status
- Official LinkedIn API — never scraping or automation hacks
- Idempotent publishing — no double posts, ever
Comment
“Isn't this just over-engineering? A cron job would've done it.”
Ha — guilty. I've shipped that exact bug at 2am. Coffee helps; tests help more.
Totally fair. We leaned on the same trade-off and it held up under load.
Agreed. The real cost shows up in on-call load, not the initial build.
Reply to comments without losing your voice
Paste a comment and the post it's under — or just a link — and Otto drafts three replies in different tones: humorous, balanced, and serious. Copy the one that fits and keep the conversation going. Nothing is auto-posted; you stay in control.
- Three on-brand replies — humorous, balanced, serious
- Pulls context from the original post or a link
- Copy-to-clipboard — you approve every reply
3× / week · drafts land by 7:00 AM
Set a cadence and let it run
Choose the days you want to post and Otto drafts overnight, landing a fresh set in your queue by morning with an approval email. Approve in one tap — or let the whole pipeline run end-to-end while you do your actual job.
- Pick your posting days and times
- Day automation drafts overnight, ready by morning
- One-tap approval emails — full hands-off optional
Everything runs on Ink
Ink is oContentMan's credit unit. Your plan includes a monthly allowance — here's exactly what each action spends.
Unused Ink does not roll over · Plans reset monthly · See all plans →
Ready to start posting?
90-second setup. No credit card. Your first drafts in under 5 minutes.
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